THE COMPLETE ECOSYSTEM FOR MODERN DOG PARENTS
The Pawmatix ecosystem is your pup’s all-in-one wellness hub - combining smart training, real-time health tracking, personalized nutrition, and exclusive partner perks in one intuitive app. From 5,000+ expert-led lessons and personalized training paths to live GPS tracking with the AI-Powered Smart Collar, BARF meal planning, and Digital Card for free vet visits and discounts, everything works seamlessly together to help you raise a happier, healthier dog - effortlessly.
AI-POWERED SMART COLLARS
The NOVA 1.1™ tracks your dog’s location, heart rate, activity, and overall wellness in real-time.
The data from the collar powers the Pawmatix© Mobile App, helps you see the effects of Hera™ BARF food on your dog’s health, and guides you to the right services available through the Care+ Card.
TRAINING & HEALTH MANAGEMENT APP
The PAWMATIX© Mobile App provides personalized training programs based on your dog’s behavior, health stats, and progress.
It syncs with the collar to adjust training intensity depending on your dog’s condition, while the Care+ Pet Wellness Card inside the app gives you access to professional trainers if you need extra help.
BARF DOG FOOD
Hera™ BARF is 100% natural, biologically appropriate raw food designed to give your pet the healthiest nutrition possible.
The collar helps monitor how diet affects weight, energy, and digestion, while the Pawmatix© App ensures meals and activity are balanced for your dog’s lifestyle.
PET WELLNESS CARD
The CARE+ Card grants access to 120+ pet services, including vets, trainers, groomers, walkers, and emergency support.
Helps you act on the insights from the collar and app - whether that’s scheduling a vet visit, booking training support, or finding nutrition experts for your dog’s specific needs.
Together, these four products don’t just add value individually - they create a closed-loop ecosystem that covers every part of your dog’s life: safety, health, training, nutrition, and care.
AI-POWERED SMART COLLARS
The NOVA 1.1™ tracks your dog’s location, heart rate, activity, and overall wellness in real-time.
The data from the collar powers the Pawmatix© Mobile App, helps you see the effects of Hera™ BARF food on your dog’s health, and guides you to the right services available through the Care+ Card.
TRAINING & HEALTH MANAGEMENT APP
The PAWMATIX© Mobile App provides personalized training programs based on your dog’s behavior, health stats, and progress.
It syncs with the collar to adjust training intensity depending on your dog’s condition, while the Care+ Pet Wellness Card inside the app gives you access to professional trainers if you need extra help.
BARF DOG FOOD
Hera™ BARF is 100% natural, biologically appropriate raw food designed to give your pet the healthiest nutrition possible.
The collar helps monitor how diet affects weight, energy, and digestion, while the Pawmatix© App ensures meals and activity are balanced for your dog’s lifestyle.
PET WELLNESS CARD
The CARE+ Card grants access to 120+ pet services, including vets, trainers, groomers, walkers, and emergency support.
Helps you act on the insights from the collar and app - whether that’s scheduling a vet visit, booking training support, or finding nutrition experts for your dog’s specific needs.
Together, these four products don’t just add value individually - they create a closed-loop ecosystem that covers every part of your dog’s life: safety, health, training, nutrition, and care.
MEET NOVA 1.1™
POWERED BY AI
Instantly track your pet’s location, monitor
their activity, and understand what they
need to stay safe, healthy, and happy.
1,584 reviews
The only collar that combines real-time GPS tracking, AI-powered health insights, and durability built to last. It is more than just a tracker. Your dog’s complete safety and wellness companion.
Pawmatix© Mobile App
YOUR DOG’S PERSONAL TRAINER & NUTRITIONIST
All the guidance of a trainer and the insight of a vet in one smart app. Get exclusive savings on Purina® products, smart health tracking, and advanced training tools - all in one subscription.
🎓 SMART TRAINING SUPPORT
From first sit to pro tricks - access over 5,000 video lessons covering everything from basic obedience to behavior issues. Train smarter, not harder.
🩺 HEALTH MANAGEMENT
Track vaccinations, upload and organize vet records, and get AI-powered alerts - all designed to support your dog’s health proactively. Personalized tips on meals, portions, and exercise - based on real-time data like your dog’s age, breed, and lifestyle.
🎁 EXCLUSIVE DISCOUNTS
Enjoy 30% off all Purina® products and free delivery - available only with the Premium Plan in the Pawmatix App.
🏥 CARE+ VIP CARD PERKS
Your app includes the Care+ digital card, giving you free visits and exclusive discounts with 120+ trusted partners - vets, groomers, walkers, and more - all booked directly from the app.
TRAIN & BEHAVIOR
HEALTH MANAGEMENT
Help your dog become their best self.
Behavior correction, obedience, confidence building, and more.
◉ Over 5,000+ video lessons guided by professional trainers
◉ Solves 25+ behavior issues: biting, barking, leash pulling, grooming, confidence, and more
◉ 2 million personalized training combinations - tailored by breed, age, and goal
◉ Covers everything from obedience to anxiety management
◉ See results in days, not months
Real-time insights, real peace of mind.
Track health, sleep, stress, hydration, and create smart diet plans - all in one synced dashboard.
◉ Smart BARF diet formulas based on age, weight & activity
◉ Heart rate, sleep, stress, hydration and more tracked in real time
◉ Synced with NOVA 1.1 Smart Collar
◉ Integrated with vet reports and wellness trends
◉ Designed for proactive care, not just emergencies
◉ Supports a longer, healthier, happier life
YOUR DOG’S PERSONAL TRAINER & NUTRITIONIST
When you register your dog, Pawmatix builds a custom diet and activity plan based on their breed, age, and health. Track movement and exercise daily, prevent obesity, and promote long-term wellness - all tailored to your pet’s unique profile.
1️⃣ DEFINE YOUR DOG'S SIZE
Pick your dog’s size to unlock nutrition and activity recommendations designed for their body type.
2️⃣ SHARE YOUR DOG'S AGE
From playful pups to wise seniors - plans adjust to every life stage.
3️⃣ SET THEIR ENERGY LEVELS
Whether calm or full of zoomies, we balance food, rest, and activity.
4️⃣ CHOOSE WHAT TO IMPROVE
Focus on leash pulling, barking, separation anxiety, or confidence - we personalize the path.
5️⃣ BUILT THEIR HEALTH PROFILE
Breed, size, age, and lifestyle combine to create a wellness baseline.
6️⃣ GET YOUR CUSTOM PLAN
Unlock daily AI-powered routines: tailored diet, exercise goals, and training lessons that adapt as your dog grows.
7️⃣ START TRAINING
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START YOUR 14-DAY FREE TRIAL TODAY
Learn the fundamentals of dog training straight from certified experts - all inside the Pawmatix® app. These video lessons are designed to help you build better habits, understand your dog’s behavior, and strengthen your connection from day one.
Start with lesson one today and experience real progress in just a few minutes a day.
UNLOCK UP TO 30% OFF ON ALL PURINA©'S PRODUCTS WITH OUR APP’S ANNUAL PLANS
Exclusive savings, powered by Pawmatix® .
INTRODUCING CARE+ CARD
You get everything your dog needs, from health and grooming to travel and training - all bundled into one powerful plan.
🩺 VET CARE
Worry less, care more. Get fast, reliable access to trusted vets whenever your pet needs it - from routine checkups to emergencies.
🐕 PROFESSIONAL DOG TRAINERS
Behavior issues? Solved. From basic obedience to confidence-building, our expert trainers help your dog grow into their best self.
🌍 PET BOARDING
Heading out of town? Your pet stays safe, happy, and pampered at vetted boarding locations with personalized attention and comfort.
🏨 PET-FRIENDLY HOTELS
Don’t leave your furry friend behind. Explore pet-friendly travel options and stay together in comfort, wherever you go.
✂️ GROOMING SERVICES
From fluffy to fabulous. Enjoy easy access to top-tier groomers offering everything from trims and baths to full spa days.
🚕 PET TRANSPORTATION
Need help getting your pet from A to B? Count on safe, secure rides with our network of trusted pet transport professionals.
🏡 AT-HOME PET CARE
Too busy or out of town? Book experienced caregivers who’ll treat your pet like family - right from the comfort of your home.
🎁 EXCLUSIVE PERKS
Enjoy discounts and special deals at every partner location. Save on grooming, vet visits, training, hotels, and more.
EXCLUSIVE DISCOUNTS AT ALL PARTNER FACILITIES, ANYTIME YOU VISIT.
1
+
PARTNER LOCATIONS NATIONWIDE and abroad - vets, trainers, groomers, hotels, transport, walkers, and more.
1
+
FREE VISITS EVERY YEAR for each service - grooming, vet care, training, hotels, and more.
1
€
IN YEARLY VALUE, included in your subscription.
WHETHER YOU’RE IN SOFIA, VARNA, PLOVDIV, OR TRAVELING ABROAD, THE APP SHOWS YOU THE NEAREST TRUSTED PARTNERS.
Meet Hera™
SPACE FOOD FOR DOGS
Freeze-Dried BARF Food meals developed by veterinary nutritionists.
THE FREEZE-DRIED BARF FOOD DIFFERENCE
SUPPORTS BRAIN FUNCTION
DHA & Omega-3 from real salmon
and oils nourish cognitive health.
IMPROVED DIGESTION
Zero fillers, just meat, veg & probiotics = easier tummies.
100% REAL INGREDIENTS
Muscle meat, organs, bone & clean veggies. Nothing fake.
STRONGER BONES & JOINTS
Natural calcium, phosphorus, and added vitamins like D3.
CLEANER TEETH & FRESHER BREATH
Crunchy raw ingredients support oral hygiene.
GLOSSIER COAT & HEALTHIER SKIN
Thanks to Omega-6s and naturally occurring zinc.
SUPPORTS BRAIN FUNCTION
DHA & Omega-3 from real salmon
and oils nourish cognitive health.
STRONGER BONES & JOINTS
Natural calcium, phosphorus, and added vitamins like D3.
CLEANER TEETH & FRESHER BREATH
Crunchy raw ingredients support oral hygiene.
IMPROVED DIGESTION
Zero fillers, just meat, veg & probiotics = easier tummies.
GLOSSIER COAT & HEALTHIER SKIN
Thanks to Omega-6s and naturally occurring zinc.
100% REAL INGREDIENTS
Muscle meat, organs, bone & clean veggies. Nothing fake.
WHAT THE BARF IS BARF?
(Biologically Appropriate Raw Food, btw.)
Freeze-Dried BARF Food isn’t just a trend - it’s a return to your dog’s roots.
Inspired by what wild dogs and wolves actually eat, our BARF meals are crafted with raw, whole ingredients designed to fuel energy, vitality, and longevity.
Why settle for dry and dusty?
BARF is raw, real food made for how your dog was built to eat. That means better digestion, stronger immunity, a shinier coat, and zoomies on demand.
NUTRITION
DIGESTIBILITY
IMMUNITY SUPPORT
SKIN & COAT HEALTH
TAILORED FRESHNESS
Hera™ BARF Food 🐶
Whole meats, organ cuts, vegetables (like nature intended)
Fresh, raw ingredients (easier on stomachs)
Naturally rich in enzymes, omega-3s, antioxidants
High in essential fats and vitamins
Flash-frozen for peak freshness
Conventional Dog Food 🦴
Processed fillers, by-products, synthetic nutrients
Heavily processed, harder to break down
Often lacks bioavailable immune support
Often causes itching or dull coat
Long shelf life = low nutrient retention
REAL PET PARENTS. REAL TRANSFORMATIONS. EVEN THE BARKIEST SKEPTICS TURNED FANS.
based on 15 067 reviews
Antoaneta Vasileva
The Pawmatix app helped us finally understand what Bailey needs and how to guide her behavior. It’s like having a dog coach in your pocket.
Georgi & Kaya
Pawmatix gave us tools we didn’t even know we needed. Kaya’s more confident, balanced, and happy and so are we.
Ilka & Amira
I’ve raised two huskies with the Pawmatix app. It works at every stage, from basic commands to advanced behaviors.
Antoaneta Vasileva
The Pawmatix app helped us finally understand what Bailey needs and how to guide her behavior. It’s like having a dog coach in your pocket.
Georgi & Kaya
Pawmatix gave us tools we didn’t even know we needed. Kaya’s more confident, balanced, and happy and so are we.
Ilka & Amira
I’ve raised two huskies with the Pawmatix app. It works at every stage, from basic commands to advanced behaviors.
Antoaneta Vasileva
The Pawmatix app helped us finally understand what Bailey needs and how to guide her behavior. It’s like having a dog coach in your pocket.
Georgi & Kaya
Pawmatix gave us tools we didn’t even know we needed. Kaya’s more confident, balanced, and happy and so are we.
Ilka & Amira
I’ve raised two huskies with the Pawmatix app. It works at every stage, from basic commands to advanced behaviors.
Antoaneta Vasileva
The Pawmatix app helped us finally understand what Bailey needs and how to guide her behavior. It’s like having a dog coach in your pocket.
Georgi & Kaya
Pawmatix gave us tools we didn’t even know we needed. Kaya’s more confident, balanced, and happy and so are we.
Ilka & Amira
I’ve raised two huskies with the Pawmatix app. It works at every stage, from basic commands to advanced behaviors.
