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Go deeper than the daily plan
Everything the app teaches in practice, explained in full.
20K+ Happy Clients
The app tells you what to do today.
The books explain why it works.
Pawmatix gives you daily plans, video lessons, and real-time guidance. The books give you the framework behind it - the full methodology, the psychology, the reasoning. Read them once, and every lesson in the app makes more sense. Think of it this way: the app is the GPS. The books are the map.
Written by
Second-generation dog trainer. 20+ years of hands-on experience. Author of the training methodology inside the Pawmatix app, and the man behind AA Training & Pawmatix - trusted by 20,000+ dog parents since 2014.
These books are the written version of what he charges thousands to teach in person.
Background
Asen Arolski is a second-generation professional dog trainer based in Sofia, Bulgaria. With a deep-rooted passion for canine behavior, he brings over 20 years of real-world experience working with dogs of all types and temperaments.
Approach
Asen’s method combines psychology, structure, and consistency. He treats training like a recipe - using the right “ingredients” such as timing, motivation, and environment to create well-behaved, confident dogs.
Innovation
He is the founder of Pawmatix© and the creator of the Pawmatix© App - an advanced training platform featuring 750,000+ customizable combinations, real-time tracking, and support tools that bring professional dog training into your pocket.
Mission
Asen’s mission is simple: Train the human first to understand the dog. His work focuses on helping dog owners build strong, respectful, and lasting bonds with their companions.
I consider myself the luckiest person in the world, and one of the main reasons for that is my family! I grew up in a family where values such as caring for others, sharing, curiosity, and dedication were held in high regard. From an early age, I was raised with a sense of unity, mutual assistance, and support, which continues to this day. That's why this book is a natural progression of my desire to help as many people as possible raise and train their dogs.
My father, Asen Arolski Sr., is a multifaceted individual, and some of his interests became mine. My father has been a dog trainer for over 50 years, which made dog training a part of my everyday life. From a very young age, my dad used dogs to teach us various life lessons. According to my parents' stories, I took my first steps at 1 year old with the help of our dog, Claire, who is a Scottish Shepherd breed.
I remember it as if it were yesterday. I was almost 5 years old when my dad allowed me to walk Maver, an Eastern European Shepherd and an exceptionally beautiful and loyal dog, trained by my father to a degree where "soldier" is an understatement. Of course, I strictly followed my father's instructions. "Hold the leash tightly," he would tell me. And I held it. I even wrapped the leash around my wrist to make sure I wouldn't let go.
There were some unruly stray dogs near the apartment building where we lived. They started barking when they saw Maver, and he was there to protect us. Maver rushed with all his might towards the other dogs to drive them away, but I followed my father's instructions and didn't let go of the leash. That's how I ended up on the ground, dragged on my face along the asphalt by Maver.
Around 2-3 years later, after I had caused another mischief, my dad punished me by not allowing me to go outside, except for walking Maver. I came up with a great plan - I would walk Maver all day! That way, I would be outside and still comply with the conditions. Everything was great, but there was one problem - how would I play football or tag with other kids?
That's when I first encountered the pleasure of having a well-trained dog. The answer was very simple and hidden in one command - "Stay" - after which he would stay in one place while I played with the other kids.
I started going out more often with Maver, and since I didn't have electronic games or remote-controlled toys, the dog was the most entertaining friend I had. Whenever I wanted, he could perform different tricks - sit or lie down 50 meters away from me with just a gesture from me, find a child's lost keys, or play the game of fetching a stick. I even scared some old ladies by commanding him to bark.
The friendship between me and Maver became something extraordinary, and with his help, I could handle the "bullies," impress other kids with his skills, and thus make new friendships. Maver was always ready to accompany me everywhere. We went to the river together or strolled around chasing birds in the field.
Me at 5 years old with my best friend Maver - breed: East European Shepherd.
When I was 13 years old, the inevitable happened - Maver's life came to an end, and our separation from this incredible dog was difficult. Until that moment, he had given me so much, always taking care of me, always being my best friend. He and my dad ignited a spark in me that grew into a tremendous desire to become not just a dog trainer but the best one.
And then, I received one of the most valuable lessons in my life. After sharing my intention with my dad to become the best dog trainer, he told me:
Since I was 13, I started training dogs under my dad's professional supervision. I began practicing various training techniques, learned how to deal with different behavioral problems and difficulties in dogs, and discovered how to help people have well-behaved pets. For over 18 years, I have actively worked with dogs, focusing on their upbringing and behavior, on how to be their best friends and understand them...
Let's cut straight to the chase - this book is for every dog owner who's ready to stop struggling and start succeeding. Whether you're a first-time dog owner feeling overwhelmed or a seasoned dog lover who's hit a wall with training, this is your wake-up call.
If you've been chasing quick fixes, watching endless YouTube tutorials, or endlessly scrolling for answers, stop. This book is the roadmap you've been looking for.
It's for people who want results - not just the kind of results that look good on social media, but the kind that actually improve your daily life. It's for the dog owner who dreams of peaceful walks, quiet nights, and a dog that's a joy to live with. If that's you, keep reading.
Here's the truth most trainers won't tell you: there's no magic wand. No one technique will fix everything overnight. But there is a proven system that works every time it's applied. This book is that system.
What you'll find inside isn't fluff, theory, or vague advice. It's a step-by-step guide built around core training principles that address the root of your dog's behavior problems. Each chapter takes you through a targeted plan for solving specific issues like:
But here's where it gets powerful: by focusing on these core principles, you won't just fix the obvious problems - you'll also solve the underlying issues that cause dozens of other behaviors. This system is like dominoes: fix the foundation, and everything else falls into place.
Let me be clear: this book is not about turning your dog into a robot. It's about creating a partnership where you and your dog understand each other on a deeper level. By following this guide, you're not just teaching your dog commands - you're building trust, respect, and communication.
Here's what this book will do for you:
And the best part? It only takes 15 minutes a day.
Every chapter, every technique, every word has been designed to give you an unfair advantage in training your dog. You won't just train like a professional - you'll get results that professional trainers would envy.
You don't need fancy tools. You don't need hours of free time. All you need is commitment and this guide...
Hi. My name is Asen Arolski and I'm a dog trainer. I've spent 21 years working with dogs that people call "problematic."
And before you start reading this book, I want to tell you something very important: your dog is not the problem. You are the problem.
I know you don't want to hear that. Nobody does. Everyone comes to me and says: "My dog doesn't listen to me," "My dog is aggressive," "My dog can't learn." Lies. All of these are lies you tell yourself to feel better.
Over twenty-one years I've seen tens of thousands of dogs and their owners. I've developed a system of 16 psychotypes that reveals the truth with over 95% accuracy: every dog is exactly what its owner has made it.
Every reaction, every behavior, every "problematic" trait - all of it is a reflection of you. Your fears, your weaknesses, your inability to be a leader.
This book is not about how to "train" your dog. This book is about how to train yourself.
Last week a man came to see me - I'll call him Orlin. A successful entrepreneur, several business ventures, good turnover, everything in his life running smoothly. But his dog - a poodle named Vron - is a nightmare. Anxious, overexcited, disobedient.
"I don't understand," he says. "Everything usually works out for me, but with the dog... complete chaos!"
I observed them for 15 minutes. I watched Orlin try to give Vron a command, but there were no rules whatsoever. Today one way, tomorrow another. Today something is forbidden, tomorrow it's allowed. The dog jumps on him - he laughs. Five minutes later, the same jumping - he gets angry. Vron is in constant confusion about what's expected of him.
"Orlin," I said, "do you have rules in your business?"
"Of course! Without them, there are no results."
"And at home?"
Silence.
"At home I want to rest."
You see? Dogs cannot lie. They see who you really are, not who you pretend to be. Orlin was exhausted from the constant discipline at work. At home he wanted "freedom" - but what that really was, was irresponsibility.
Vron wasn't a bad dog. He simply lived in a world without rules - and that made him anxious and chaotic. Because without structure, there is no security.
When you're stressed, your dog senses it and releases the same stress hormone - cortisol. When you look into each other's eyes, you both release oxytocin - the happiness hormone, the same one released between mother and child.
This means your dog literally senses your emotional state. It knows when you're lying, when you're afraid, when you're unsure. And it reacts accordingly.
1. If you're an anxious person, your dog will become either overprotective or aggressive - because it will try to "defend" you from the threats it senses in you.
2. If you're irresponsible, your dog will take over the leadership - and become "uncontrollable," because someone has to make the decisions.
3. If you're emotionally unstable, your dog will become hyperactive or destructive - because it doesn't know what to expect from you...