★ BARF FOOD

Freeze-dried
like astronaut
rations.

Whole-meat nutrition with vegetables, fruits, and minerals - preserved through freeze-drying, the same method used to feed astronauts. No fillers. No grains. No compromise.

Choose Your Recipe
Hera™ BARF Food PawMatix®

Most dog food is designed for shelves, not for dogs.

Conventional kibble is cooked at extreme temperatures, losing nutrients in the process.

Then fillers, grains, and preservatives are added to extend shelf life and reduce cost. What reaches your dog's bowl is far from what their body was built to eat.

Dogs evolved eating raw meat, organs, and bones. Their digestive system hasn't changed. Their food should reflect that.

Freeze-Dried BARF Food

100% Raw Ingredients

Naturally Nutrient-Dense

Zero Hidden Fillers

Maximum Bioavailability

Conventional Dog Food

Highly Processed

Synthetic Additives

Heavy Carbohydrates

Low Absorption

Why Choose Freeze-Dried BARF Food?

Preserves 100% of the food’s vitamins and minerals

Perfect for travel and outdoor adventures

No additives, preservatives, or artificial ingredients

Cleaner and safer than standard raw food

What the BARF is BARF?!

BARF is an acronym for Biologically Appropriate Raw Food (or sometimes "Bones and Raw Food").

It's the principle that dogs thrive when fed what their bodies were designed for - real meat, organ meats, fresh vegetables, fruits, and natural minerals. No processed powders. No synthetic fillers. Just food.

The challenge with raw feeding has always been practical: storage, preparation, spoilage, and travel. And that's why the freeze-drying process changes everything.

Raw Meat

Vegetables

Fruits

Minerals

BARF

★ The astronaut connection

The method astronauts trust. Now in your dog's favourite bowl.

Freeze-drying removes moisture at sub-zero temperatures under vacuum - preserving the nutrition, flavor, and structure of raw food without heat, chemicals, or preservatives. It's the same technology NASA developed to feed crews on long-duration missions.

100%

Nutrients retained

No high-heat cooking. No nutrient loss. The raw nutritional profile is preserved exactly as nature designed it.

0%

Preservatives needed

The freeze-drying process itself is the preservation. No chemicals. No additives. Nothing artificial.

2yr

Shelf life stability

Store it like kibble. Serve it like raw. Travel with it anywhere. Rehydrate in minutes.

What's inside Hera™ Freeze-Dried BARF?

Whole Minerals

From real sources

Rosehip

Natural vitamin C

Pumpkin Seeds

Omega-3 & 6

Hawthorn

Heart support

Real Meat

50% of recipe

Organ Meats

Liver, heart, kidney

Vegetables

Spinach, beans, parsley

Fruits

Apple, blueberry

You can READ every ingredient. You can PRONOUNCE every ingredient.

And that's the point.

Guaranteed Analysis
Crude Protein (min) 26.0%
Crude Fat (min) 14.0%
Crude Fibre (max) 2.5%
Moisture (max) 10.0%
Ash (max) 7.0%
Omega-3 Fatty Acids (min) 0.3%
Omega-6 Fatty Acids (min) 1.8%
Calcium 1.2%
Phosphorus 1.0%
Taurine 0.1%
Metabolisable Energy 380 kcal/100g

★ Transition guide

Switching is easier
than you think.

If your dog is on kibble, don't switch overnight. Transition over 7–10 days.

25%

Day 1–3

25% Hera · 75% current

50%

Day 4–6

50% Hera · 50% current

75%

Day 7–9

75% Hera · 25% current

100%

Day 10+

Full Hera

“Most dogs take to Hera immediately - freeze-dried food smells and tastes like real meat, because it is.”

★ Tested & certified

Developed in Bulgaria.
Tested in Germany.

Every recipe passed rigorous nutritional and safety testing before reaching a single shelf. Every ingredient was individually verified. We don't release food we wouldn't feed our own dogs.

As Hera expands across Europe, each new market will receive country-specific certification. We don't skip steps.

★

BAN Certified

Bulgarian Academy of Sciences

DE

German Lab Tested

Independent laboratory certification

EU

EU Compliant

Expanding country certifications

How To Prepare?

Hera™ BARF Food PawMatix®

Step One

Take the required amount.

Step Two

Pour warm water over the food (you can use a 3.5:1 ratio: 3.5 parts food, 1 part water) to rehydrate the freeze-dried goodness.

Step Three

Let the food soak and soften, unlocking the rich aroma and flavour your dog will love.

Step Four

Stir and serve! Your dog gets a fresh, nutrient-packed BARF meal - no cooking or refrigeration needed.

20K+ Happy Customers

Excellent 5.0

Thousands of dog parents trust Hera™.

Amy A.

Couldn't walk past other dogs

Kostadinka H.

@kostadinka8833

I open the app every morning to see what we're working on today. It's like having Asen send me a message: "Here's your plan"

11:30 · Mar 20, 2026

I can’t believe the difference in my dog’s energy. Max used to be lazy after meals, now he’s running around like a puppy again.

Ivo R.

@ivaylorosenov.

Sarah M.

Pawmatix events are just a life changer!

The app flagged that her sleep patterns changed three days before I would have noticed anything was off. Took her to the vet - turned out to be early arthritis. Caught it before it got bad.

Zhivko Z.

@zzzhivkoff

Lora N.

@loraneshkova

If you want to meet with experts in dog behavior, get valuable advice and knowledge on how to train your tailed friend – be sure to contact Asen and Georgi! These guys really know a lot and even within a one-hour consultation they can point you in the right direction!

11:30 · Jan 20, 2026

Ina Todorova

@inatodorova5

With the help of Asen and Georgi, I was able to teach my little puppy a lot of things in a very short time! Thanks guys, you are great!

11:30 · Jan 20, 2025

Christina M.

@chryssy

Switched our Frenchie to Hera and within a week her coat looked different. Now we don't buy anything else.

14:50 · Apr 10, 2026

Kaloyan N.

@kalata73

Amazing brand!!

16:21 · Apr 14, 2026

Daniela K.

@daniela.kostadinova4

I recommend!!! Extremely useful dog and human trainers. Lessons, exercises, games, discussions, challenges... endless emotions 🥰🥳 Somewhere among the tears of joy (after those of despair😉) I realized that the mission "Happy owner of a calm dog" is completely POSSIBLE 👍🤩 Thousands of thanks Pawmatix ❤️❤️❤️We love you!

14:34 · Feb 19, 2026

We travel a lot, and carrying raw food was impossible. With Hera, I just add water and it’s done.

Neli E.

@nelienkova

Yana D.

@yanna_darkh

I love my training with Pavmatix! Every time I manage to learn new things and improve old ones, which allows me to provide a quality life for me and my dog. Great professionals, attentive, kind, focused on the individual specificities of all breeds and "types" of owners:)

09:30 · Jan 17, 2026

Alex G.

Open it every morning to see today's plan

Georgia V.

Coat changed in a week

Used Care+ for an emergency vet visit when we were in Plovdiv for the weekend. Free consultation, found us a partner clinic in 5 minutes. Worth the subscription alone.

Ana T.

@anateogenova

Elizabeth A.

@elizabethyy

Joro and Assen are more than great! They completely changed our attitude towards the dog, how we communicate with it, how to understand it better. I recommend them 100% regardless of whether the dog has an obvious problem or not, regardless of the breed and size of the dog. We have a Cavalier and his behavior has completely changed in a very positive direction. He is now much more obedient, both at home and outside.

19:54 · May 05, 2026

Hera™ BARF Food PawMatix®
Hera™ BARF Food PawMatix®

BEEF

TURKEY

SALMON

Hera™ BARF Food

BEEF RECIPE:

50% Beef, Liver, Heart, Kidney, Veggies (Green beans, Parsley, Spinach), Fruits (Apple, Blueberry)

• Protein 16.6%

• Fat 15.5%

• Calcium 0.4%

• Energy 202 kcal

Hera™ BARF Food

TURKEY RECIPE:

50% Chicken meat, Liver, Heart, Kidney, Veggies (Green beans, Parsley, Spinach), Fruits (Apple, Blueberry), Minerals (Pumpkin seed, Hawthorn, Rosehip)

• Protein 17.8%
• Fat 15.9%
• Calcium 0.4%
• Energy 104 kcal

Hera™ BARF Food

SALMON RECIPE:

15% Beef, 20% Duck, 15% Salmon, Liver, Heart, Kidney, Veggies (Green beans, Parsley, Spinach), Fruits (Apple, Blueberry), Minerals (Pumpkin seed, Hawthorn, Rosehip)

• Protein 15.3%

• Fat 15.9%

• Calcium 0.5%

• Energy 205 kcal

Hera™ BARF Food

EMPTY DOM REMOVE PROTECTOR

Hera® is 100% raw and natural, freeze-dried to preserve every nutrient without fillers or chemicals. It supports better digestion by being gentle on the stomach, reducing bloating and discomfort, while natural oils and proteins promote a shiny coat and healthy skin. Packed with vitamins, minerals, and antioxidants, it strengthens immunity, fuels daily energy and vitality, and helps maintain a healthy weight. And with its real meat taste, even picky eaters love every bi

Freeze-drying is a process of freezing and dehydrating, where moisture is removed but nutrients remain intact.

First used in medicine and astronaut food - and now in dog nutrition.

Easy to store without a freezer, ready in seconds - just add water.

Choose Your Flavour
Available Sizes
€78,00 EUR €99,99 EUR
€78,00 EUR
EMPTY DOM REMOVE PROTECTOR
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EMPTY DOM REMOVE PROTECTOR
Hera™ BARF Food PawMatix®
Hera™ BARF Food PawMatix®
Hera™ BARF Food PawMatix®
Hera™ BARF Food PawMatix®
Hera™ BARF Food PawMatix®
Hera™ BARF Food PawMatix®
Hera™ BARF Food PawMatix®
Hera™ BARF Food PawMatix®
Hera™ BARF Food PawMatix®
Hera™ BARF Food PawMatix®

Frequently Asked Questions

BARF stands for Biologically Appropriate Raw Food. Freeze-drying preserves raw ingredients at sub-zero temperatures under vacuum - keeping full nutritional value without heat, chemicals, or preservatives. Rehydrate with water before serving, or serve dry as a topper.

Hera is formulated for all adult dog breeds and sizes. If your dog has specific health conditions or allergies, consult your vet before switching.

Add warm water to the freeze-dried food and let it rehydrate for 3–5 minutes. Alternatively, serve it dry as a meal topper over existing food during transition.

Feeding amounts depend on weight, age, and activity level. A detailed feeding guide is included on every bag, and the Pawmatix app calculates portions automatically based on your dog's profile.

Kibble is made primarily from grains, fillers, and meat by-products cooked at high heat. Hera is made from 50% real meat, organ meats, and whole-food ingredients, freeze-dried to preserve nutrition. The cost reflects the quality of what's inside.

Developed and produced in Bulgaria. Certified to BAN standards, with independent testing by a private German laboratory.

Yes. The Hera™ meal planner inside the Pawmatix© app calculates portions, tracks meals, and adjusts recommendations based on your dog's breed, weight, and activity - especially powerful when paired with the NOVA 1.1™ smart collar (coming 2027).

Freeze-dried food is shelf-stable for up to 2 years unopened. Once opened, store in a cool dry place and use within 30 days.

Hera™ is certified by the Bulgarian Academy of Sciences (BAN) and independently tested by a private laboratory in Germany. Additional country-specific certifications are obtained as we expand across Europe.